Acceptance of Generative AI in the Creative Industry: Examining the role of Brand Recognition and Trust in the AI adoption
This study explores the factors influencing the adoption of Generative AI text-to-image tools in the creative industry, using Pencil Sharpeners an extended Unified Theory of Acceptance and Use of Technology (UTAUT) model.The objective is to assess how brand recognition and trust, alongside performance expectancy, effort expectancy, facilitating con